"With this Beauty Supply concept, I really wanted to capture a moment in time on the Westside of Chicago where I used my local resources to look good and make due with what I had." - Joe Fresh Goods
We as Congruent Space curated three different environments that encompassed Joe's feelings. We created an interactive jungle, a visual of the west side of Chicago, and a handmade sandbox filled with 4000 pounds of hand-dyed sand correlating to match with specific products. This week long installation pop up event brought great attention to our city and is just a preview of what we are able to accomplish.
Shop Joe's collection here
Congruent Space has the ability to transform to any environment imaginable. Email us at firstname.lastname@example.org for inquiries.